FTIMC Information Session Monday, October 1, 2018 & Class Visit
| Description: |
We invite you to learn about Medill IMC at our FTIMC Information Session. Learn about the IMC curriculum, opportunities in and out of the classroom, and get answers to your questions about our graduate IMC program. You can sit in on a class and interact with faculty and current students. 10 a.m. FTIMC Information Session at the Segal Visitor Center 2nd Flr. Conference Room Pick between either class: 11 a.m. -12:50 p.m. IMC 400 Consumer Insight in the McCormick Foundation Center - Forum 2 p.m. - 3:50 p.m. IMC 401 Marketing Research in the McCormick Foundation Center - Forum |
| Category: | IMC Information Session |
| Host(s): | Tatyana Rodriguez |
| Contact Phone: | 847-491-5891 |
| Contact E-mail: | tatyana.rodriguez@northwestern.edu |
| Starts On: | 01 Oct 2018 10:00 AM CT |
| Ends On: | 01 Oct 2018 04:00 PM CT |
| Location: | Evanston, IL |
| Address: |
Information Session: Segal Visitor Center, Conference Room 2nd Floor 1841 Sheridan Road, Evanston, IL Class Visit: McCormick Foundation Center, Forum 1870 Sheridan Road, Evanston, IL |
| Details/Directions: |
Campus map If you will be driving to the Evanston campus you may park in the Segal Visitor Center Parking Building. We will not be able to provide free validation. Parking is at the expense of the participant. |
| Status: | This event has passed. |
Sessions
| Name: | Class Visit: IMC 400 Consumer Insight |
| Description: | Consumer Insight is a foundational course for developing a consumer centric, IMC perspective. The course focuses on understanding how individuals, families and groups acquire, consume and dispose of goods, services, ideas, brands and experiences. The goal is to deeply understand people's goals, what people actually do, the meanings behind their activities, and the experiences they seek in order to better understand them as consumers. To do this, we will examine psychological, economic, communications, anthropological and sociological perspectives on human action that will allow us to generate consumer insights. Knowledge of consumer behavior is essential for key strategic tasks, including environmental analyses, product positioning, branding, segmentation and the implementation of integrated and effective communications strategies. The purpose of this course is to introduce, discuss, understand and analyze consumers¿ lives to provide students the building blocks for developing consumer centric and value oriented products, experiences and brand communications as part of an effective IMC program. Specifically, this course will focus on the following conceptual building blocks: Background on consumer insights Psychological aspects of consumer behavior Social aspects of consumer behavior Aspects of consumer behavior in action Methodological tools for consumer understanding This class is taught by Associate Professor, Michelle F. Weinberger: http://www.medill.northwestern.edu/directory/faculty/michelle-f-weinberger.html |
| Starts On: | 01 Oct 2018 11:00 AM CT |
| Ends On: | 01 Oct 2018 12:50 PM CT |
| Presenter(s): | |
| Host(s): | |
| Location: | Evanston, IL |
| Address: | Class Visit: McCormick Foundation Center, Forum, 1870 Sheridan Road, Evanston, IL 60208 The Forum is the auditorium on the 1st floor of the McCormick Foundation Center Building. |
| Details/Directions: | Campus map |
| Name: | Class Visit: IMC 401 Marketing Research |
| Description: | Marketing Research overviews the marketing research process and goes into depth on basic statistical analysis. Students learn to define the research problem and select an appropriate research design. The course covers descriptive and causal research, questionnaire design, sampling and experimental design, univariate and multivariate descriptive statistics, confidence intervals and hypothesis tests for means and percents. The course also addresses ways of creating visual displays to present the findings from a marketing research study. Topics from probability theory are also covered, including conditional probabilities and independence; discrete, binomial and normal random variables; and sampling distributions. You learn how to analyze customer databases and surveys using statistical software. This class is taught by Associate Professor, Ashlee Humphreys: http://www.medill.northwestern.edu/directory/faculty/ashlee-humphreys.html |
| Starts On: | 01 Oct 2018 02:00 PM CT |
| Ends On: | 01 Oct 2018 03:50 PM CT |
| Presenter(s): | |
| Host(s): | |
| Location: | Evanston, IL |
| Address: | Class Visit: McCormick Foundation Center, Forum 1870 Sheridan Road, Evanston, IL 60208 The forum is the auditorium located on the first floor of the McCormick Foundation Center Building. |
| Details/Directions: | Campus map |