FTIMC Information Session Monday, November 5, 2018 & Class Visit
Description: |
We invite you to learn about Medill IMC at our FTIMC Information Session. Learn about the IMC curriculum, opportunities in and out of the classroom, and get answers to your questions about our graduate IMC program. You can sit in on a class and interact with faculty and current students. Only class offered that day: 1 p.m. FTIMC Information Session at the Segal Visitor Center 2nd Flr. Conference Room 2 p.m. - 3:50 p.m. IMC 401 Marketing Research in the McCormick Foundation Center - Forum |
Category: | IMC Information Session |
Host(s): | Tatyana Rodriguez |
Contact Phone: | 847-491-5891 |
Contact E-mail: | tatyana.rodriguez@northwestern.edu |
Starts On: | 05 Nov 2018 01:00 PM CT |
Ends On: | 05 Nov 2018 03:50 PM CT |
Location: | Evanston, IL |
Address: |
Information Session: Segal Visitor Center, Conference Room 2nd Floor 1841 Sheridan Road, Evanston, IL Class Visit: McCormick Foundation Center, Forum 1870 Sheridan Road, Evanston, IL |
Details/Directions: |
Campus map If you will be driving to the Evanston campus you may park in the Segal Visitor Center Parking Building. We will not be able to provide free validation. Parking is at the expense of the participant. |
Status: | This event has passed. |
Sessions
Name: | Class Visit: IMC 401 Marketing Research |
Description: | Marketing Research overviews the marketing research process and goes into depth on basic statistical analysis. Students learn to define the research problem and select an appropriate research design. The course covers descriptive and causal research, questionnaire design, sampling and experimental design, univariate and multivariate descriptive statistics, confidence intervals and hypothesis tests for means and percents. The course also addresses ways of creating visual displays to present the findings from a marketing research study. Topics from probability theory are also covered, including conditional probabilities and independence; discrete, binomial and normal random variables; and sampling distributions. You learn how to analyze customer databases and surveys using statistical software. This class is taught by: Associate Professor, Ashley Humphreys: http://www.medill.northwestern.edu/directory/faculty/ashlee-humphreys.html |
Starts On: | 05 Nov 2018 02:00 PM CT |
Ends On: | 05 Nov 2018 03:50 PM CT |
Presenter(s): | |
Host(s): | |
Location: | Evanston, IL |
Address: | Class Visit: McCormick Foundation Center, Forum 1870 Sheridan Road, Evanston, IL 60208 The forum is the auditorium located on the first floor of the McCormick Foundation Center Building. |
Details/Directions: | Campus map |