FTIMC Information Session Tuesday, October 2, 2018 & Class Visit
| Description: |
We invite you to learn about Medill IMC at our FTIMC Information Session. Learn about the IMC curriculum, opportunities in and out of the classroom, and get answers to your questions about our graduate IMC program. You can sit in on a class and interact with faculty and current students. Pick between either class: 9 a.m. - 10:50 a.m. IMC 402 Financial Accounting in the McCormick Foundation Center - Forum 11 a.m. - 12:50 p.m. IMC 403 Marketing Management in the McCormick Foundation Center - Forum 1 p.m. FTIMC Information Session at the Segal Visitor Center 2nd Flr. Conference Room |
| Category: | IMC Information Session |
| Host(s): | Tatyana Rodriguez |
| Contact Phone: | 847-491-5891 |
| Contact E-mail: | tatyana.rodriguez@northwestern.edu |
| Starts On: | 02 Oct 2018 09:00 AM CT |
| Ends On: | 02 Oct 2018 02:00 PM CT |
| Location: | Evanston, IL |
| Address: |
Information Session: Segal Visitor Center, Conference Room 2nd Floor 1841 Sheridan Road, Evanston, IL Class Visit: McCormick Foundation Center, Forum 1870 Sheridan Road, Evanston, IL |
| Details/Directions: |
Campus map If you will be driving to the Evanston campus you may park in the Segal Visitor Center Parking Building. We will not be able to provide free validation. Parking is at the expense of the participant. |
| Status: | This event has passed. |
Sessions
| Name: | Class Visit: IMC 402 Financial Accounting |
| Description: | Financial Accounting provides an overview of the principles of corporate finance including financial statement analysis, business performance measurement, budgeting, long-term forecasting and investment analysis. Emphasis will be placed on understanding the economic rationale for managerial decision-making as it relates to corporate strategy in general and marketing programs in particular. You will learn return-on-investment (ROI) methodologies for assessing the effectiveness of marketing programs. This class is taught by Lecturer, Tony Poidomani: http://www.medill.northwestern.edu/directory/faculty/tony-poidomani.html |
| Starts On: | 02 Oct 2018 09:00 AM CT |
| Ends On: | 02 Oct 2018 10:50 AM CT |
| Presenter(s): | |
| Host(s): | |
| Location: | Evanston, IL |
| Address: | Class Visit: McCormick Foundation Center, Forum 1870 Sheridan Road, Evanston, IL The Forum is the auditorium on the 1st floor of the McCormick Foundation Center Building. |
| Details/Directions: | Campus map If you will be driving to the Evanston campus you may park in the Segal Visitor Center Parking Building. We will not be able to provide free validation. Parking is at the expense of the participant. |
| Name: | Class Visit: IMC 403 Marketing Management |
| Description: | Marketing Management provides an introduction to basic concepts and methods in marketing. The course surveys the state of knowledge of marketing practice and provides students with a foundation in how organizations conduct marketing decision-making. Primary emphasis is placed on a consumer orientation, branding, market segmentation and positioning, measurement and the marketing mix variables of product, price and distribution. You will develop an understanding of marketing practice through readings and class lectures. The course also develops your abilities to think analytically and strategically in addressing marketing problems through a series of case studies. This class is co-taught by: Associate Professor, Jim Lecinski: http://www.medill.northwestern.edu/directory/faculty/jim-lecinski.html Associate Professor and IMC Department Chair, Vijay Viswanathan: http://www.medill.northwestern.edu/directory/faculty/vijay-viswanathan.html |
| Starts On: | 02 Oct 2018 11:00 AM CT |
| Ends On: | 02 Oct 2018 12:50 PM CT |
| Presenter(s): | |
| Host(s): | |
| Location: | Evanston, IL |
| Address: | Class Visit: McCormick Foundation Center, Forum 1870 Sheridan Road, Evanston, IL 60208 The forum is the auditorium located on the first floor of the McCormick Foundation Center Building. |
| Details/Directions: | Campus map |