FTIMC Information Session Tuesday, October 8, 2019 & Class Visit
| Description: |
We invite you to learn about Medill IMC at our FTIMC Information Session. Learn about the IMC curriculum, opportunities in and out of the classroom, and get answers to your questions about our graduate IMC program. You can sit in on a class and interact with faculty and current students. Classes offered that day: 9:30 a.m. FTIMC Information Session at McCormick Foundation Center - 2nd Floor, Room 2-131 11 a.m. - 12:50 p.m.: IMC 402-0 Financial Accounting in the McCormick Foundation Center - Forum 2 p.m. - 3:50 p.m. IMC 401-0 Marketing Research in the McCormick Foundation Center - Forum |
| Category: | IMC Information Session |
| Host(s): | Tatyana Rodriguez |
| Contact Phone: | 847-491-5891 |
| Contact E-mail: | tatyana.rodriguez@northwestern.edu |
| Starts On: | 08 Oct 2019 09:30 AM CT |
| Ends On: | 08 Oct 2019 03:50 PM CT |
| Location: | Evanston, IL |
| Address: |
Information Session: McCormick Foundation Center, 2nd Floor, Room 2-131 1870 Sheridan Road, Evanston, IL 60208 Class Visit: McCormick Foundation Center, Forum 1870 Sheridan Road, Evanston, IL 60208 |
| Details/Directions: |
Campus map If you will be driving to the Evanston campus you may park in the Segal Visitor Center Parking Building. We will not be able to provide free validation. Parking is at the expense of the participant. |
| Status: | This event has passed. |
Sessions
| Name: | Class Visit: IMC 402-0 Financial Accounting |
| Description: | Financial Accounting provides an overview of the principles of corporate finance including financial statement analysis, business performance measurement, budgeting, long-term forecasting, and investment analysis. Emphasis will be placed on understanding the economic rationale for managerial decision-making as it relates to corporate strategy in general and marketing programs in particular. Students learn return-on-investment (ROI) methodologies for assessing the effectiveness of marketing programs. This class is taught by Lecturer, Tony Poidomani: https://www.medill.northwestern.edu/directory/faculty/tony-poidomani.html |
| Starts On: | 08 Oct 2019 11:00 AM CT |
| Ends On: | 08 Oct 2019 12:50 PM CT |
| Presenter(s): | |
| Host(s): | |
| Location: | Evanston, IL |
| Address: | Information Session: McCormick Foundation Center, 2nd Floor, Room 2-131 1870 Sheridan Road, Evanston, IL 60208 Class Visit: McCormick Foundation Center, Forum 1870 Sheridan Road, Evanston, IL 60208 |
| Details/Directions: | Campus map If you will be driving to the Evanston campus you may park in the Segal Visitor Center Parking Building. We will not be able to provide free validation. Parking is at the expense of the participant. |
| Name: | Class Visit: IMC 401-0 Marketing Research |
| Description: | Marketing Research overviews the marketing research process and goes into depth on basic statistical analysis. Students learn to define the research problem and select an appropriate research design. The course covers descriptive and causal research, questionnaire design, sampling and experimental design, univariate and multivariate descriptive statistics, confidence intervals and hypothesis tests for means and percents. The course also addresses ways of creating visual displays to present the findings from a marketing research study. Topics from probability theory are also covered, including conditional probabilities and independence, discrete, binomial and normal random variables, and sampling distributions. Students learn how to analyze customer databases and surveys using statistical software. This class is taught by Associate Professor, Ashlee Humphreys: https://www.medill.northwestern.edu/directory/faculty/ashlee-humphreys.html |
| Starts On: | 08 Oct 2019 02:00 PM CT |
| Ends On: | 08 Oct 2019 03:50 PM CT |
| Presenter(s): | |
| Host(s): | |
| Location: | Evanston, IL |
| Address: | Information Session: McCormick Foundation Center, 2nd Floor, Room 2-131 1870 Sheridan Road, Evanston, IL 60208 Class Visit: McCormick Foundation Center, Forum 1870 Sheridan Road, Evanston, IL 60208 |
| Details/Directions: | Campus map If you will be driving to the Evanston campus you may park in the Segal Visitor Center Parking Building. We will not be able to provide free validation. Parking is at the expense of the participant. |