FTIMC Information Session Monday, October 21, 2019 & Class Visit
| Description: |
We invite you to learn about Medill IMC at our FTIMC Information Session. Learn about the IMC curriculum, opportunities in and out of the classroom, and get answers to your questions about our graduate IMC program. You can sit in on a class and interact with faculty and current students. Classes offered that day: 9:30 a.m. FTIMC Information Session at McCormick Foundation Center - 2nd Floor, Room 2-131 11 a.m. - 12:50 p.m.: IMC 400-0 Consumer Insight in the McCormick Foundation Center - Forum 2 p.m. - 3:50 p.m. IMC 403-0 Marketing Strategy in the McCormick Foundation Center - Forum |
| Category: | IMC Information Session |
| Host(s): | Tatyana Rodriguez |
| Contact Phone: | 847-491-5891 |
| Contact E-mail: | tatyana.rodriguez@northwestern.edu |
| Starts On: | 21 Oct 2019 09:30 AM CT |
| Ends On: | 21 Oct 2019 03:50 PM CT |
| Location: | Evanston, IL |
| Address: |
Information Session: McCormick Foundation Center, 2nd Floor, Room 2-131 1870 Sheridan Road, Evanston, IL 60208 Class Visit: McCormick Foundation Center, Forum 1870 Sheridan Road, Evanston, IL 60208 |
| Details/Directions: |
Campus map If you will be driving to the Evanston campus you may park in the Segal Visitor Center Parking Building. We will not be able to provide free validation. Parking is at the expense of the participant. |
| Status: | This event has passed. |
Sessions
| Name: | Class Visit: IMC 400-0 Consumer Insight |
| Description: | Consumer Insight is a foundational course for developing a consumer centric, IMC perspective. The course focuses on understanding how individuals, families, and groups acquire, consume, and dispose of goods, services, ideas, brands, and experiences. The goal is to deeply understand people¿s goals, what people actually do, the meanings behind their activities, and the experiences they seek in order to better understand them as consumers. To do this, we will examine psychological, economic, communications, anthropological and sociological perspectives on human action that will allow us to generate consumer insights. Knowledge of consumer behavior is essential for key strategic tasks including environmental analyses, product positioning, branding, segmentation, and the implementation of integrated and effective communications strategies. The purpose of this course is to introduce, discuss, understand, and analyze consumers¿ lives to provide students the building blocks for developing consumer centric and value oriented products, experiences, and brand communications as part of an effective IMC program. Specifically, this course will focus on the following conceptual building blocks: Background on Consumer Insights Psychological Aspects of Consumer Behavior Social Aspects of Consumer Behavior Aspects of Consumer Behavior in Action Methodological Tools for Consumer Understanding. This class is taught by Lecturer, Stephen Hersh: https://www.medill.northwestern.edu/directory/faculty/stephen-hersh.html |
| Starts On: | 21 Oct 2019 11:30 AM CT |
| Ends On: | 21 Oct 2019 12:50 PM CT |
| Presenter(s): | |
| Host(s): | |
| Location: | Evanston, IL |
| Address: | Class Visit: McCormick Foundation Center, Forum 1870 Sheridan Road, Evanston, IL The Forum is the auditorium on the 1st floor of the McCormick Foundation Center Building. |
| Details/Directions: | Campus map If you will be driving to the Evanston campus you may park in the Segal Visitor Center Parking Building. We will not be able to provide free validation. Parking is at the expense of the participant. |
| Name: | Class Visit: IMC 403-0 Marketing Strategy |
| Description: | IMC I: Marketing Strategy introduces students to the fundamentals of strategy that they will be regularly using as a marketing practitioner. The course will familiarize students with different types of business strategies and models. Students will also learn the key components of a marketing strategy and how they are applied to different business situations. Finally, the course will introduce students to the concept of customer centricity and its role in developing an IMC strategy. The course readings, case studies and other instructional material will help students understand how business and marketing strategies crafted from an IMC point of view drive superior financial and marketplace outcomes. This class is taught by Associate Professor, Jim Lecinski, and Associate Dean of IMC/Associate Professor, Vijay Viswanathan. Jim Lecinski: https://www.medill.northwestern.edu/directory/faculty/jim-lecinski.html Vijay Viswanathan:https://www.medill.northwestern.edu/directory/faculty/vijay-viswanathan.html |
| Starts On: | 21 Oct 2019 02:00 PM CT |
| Ends On: | 21 Oct 2019 03:50 PM CT |
| Presenter(s): | |
| Host(s): | |
| Location: | Evanston, IL |
| Address: | Class Visit: McCormick Foundation Center, Forum 1870 Sheridan Road, Evanston, IL The Forum is the auditorium on the 1st floor of the McCormick Foundation Center Building. |
| Details/Directions: | Campus map If you will be driving to the Evanston campus you may park in the Segal Visitor Center Parking Building. We will not be able to provide free validation. Parking is at the expense of the participant. |