FTIMC Information Session Monday, September 30, 2019 & Class Visit
| Description: |
We invite you to learn about Medill IMC at our FTIMC Information Session. Learn about the IMC curriculum, opportunities in and out of the classroom, and get answers to your questions about our graduate IMC program. You can sit in on a class and interact with faculty and current students. Classes offered that day: 11 a.m. - 12:50 p.m.: IMC 400-0 Consumer Insight in the McCormick Foundation Center - Forum 2 p.m. - 3:50 p.m. IMC 403-0 Marketing Strategy in the McCormick Foundation Center - Forum 4:30 p.m. FTIMC Information Session at Fisk Hall, Room 307 |
| Category: | IMC Information Session |
| Host(s): | Tatyana Rodriguez |
| Contact Phone: | 847-491-5891 |
| Contact E-mail: | tatyana.rodriguez@northwestern.edu |
| Starts On: | 30 Sep 2019 02:00 PM CT |
| Ends On: | 30 Sep 2019 05:30 PM CT |
| Location: | Evanston, IL |
| Address: |
Information Session: Fisk Hall, 3rd Floor, Room 307 1845 Sheridan Road, Evanston, IL Class Visit: McCormick Foundation Center, Forum 1870 Sheridan Road, Evanston, IL |
| Details/Directions: |
Campus map If you will be driving to the Evanston campus you may park in the Segal Visitor Center Parking Building. We will not be able to provide free validation. Parking is at the expense of the participant. |
| Status: | This event has passed. |
Sessions
| Name: | Class Visit: IMC 403-0 Marketing Strategy |
| Description: | IMC I: Marketing Strategy introduces students to the fundamentals of strategy that they will be regularly using as a marketing practitioner. The course will familiarize students with different types of business strategies and models. Students will also learn the key components of a marketing strategy and how they are applied to different business situations. Finally, the course will introduce students to the concept of customer centricity and its role in developing an IMC strategy. The course readings, case studies and other instructional material will help students understand how business and marketing strategies crafted from an IMC point of view drive superior financial and marketplace outcomes. This class is taught by Associate Professor, Jim Lecinski, and Associate Dean of IMC/Associate Professor, Vijay Viswanathan. Jim Lecinski: https://www.medill.northwestern.edu/directory/faculty/jim-lecinski.html Vijay Viswanathan:https://www.medill.northwestern.edu/directory/faculty/vijay-viswanathan.html |
| Starts On: | 30 Sep 2019 02:00 PM CT |
| Ends On: | 30 Sep 2019 03:50 PM CT |
| Presenter(s): | |
| Host(s): | |
| Location: | Evanston, IL |
| Address: | Class Visit: McCormick Foundation Center, Forum 1870 Sheridan Road, Evanston, IL The Forum is the auditorium on the 1st floor of the McCormick Foundation Center Building. |
| Details/Directions: | Campus map If you will be driving to the Evanston campus you may park in the Segal Visitor Center Parking Building. We will not be able to provide free validation. Parking is at the expense of the participant. |